Based out of the budding and historical capital Cairo, the Maison Pyramide Factory was founded in 2016 with the aim of consulting and establishing fashion brands and companies in the Egyptian market. The Factory was created out of a clear need for a fashion market and the establishment of a fashion industry in Egypt. It now serves as a platform of know-how and expansion for budding designers to venture into regional and the international markets.  

Through nurturing of rising talents, as well as established ones, we hope to create a strong bridge connecting Egypt with the MENA region and the world, allowing the brands to expand strategically. Furthermore we aim at introducing international brands to the local scene to create an exchange of fashion styles and experiences to enrich the local market. Together with our network of contacts, our experience, internationality, background and perseverance we offer innovation and high aesthetics in everything that we create. 

We take chances, make statements and believe in the power of collaboration. 


PR & Marketing

Product Placement
Media Planning
Talent Management
Branding and Design

Digital Marketing

Social Media Management
Content Creation

Fashion and Art Direction

Fashion Event Planning & Production
Fashion Shoot
Fashion Film


Brand Consulting
Retailer Consulting Strategy analysis
Secret Shopping
Visual Merchandising

The German luxury brand’s franchise in Egypt is managed by the retailer company T2, based in Lebanon. The company, which was founded by Izzat Traboulsi with his brother, Omar Traboulsi, has been around since 2013. T2 is the only official retailer of Hugo Boss in Lebanon and Egypt.

Izzat Traboulsi was born into FTC, which is the luxury brand’s agent for the Middle East and was founded by his father in the 1980s. At the age of 24, he was in charge of the sales of Hugo Boss in the entire region and at 28 he became the CEO. After starting T2, Hugo Boss has seen a growth of 50% for its first store in Lebanon, which was opened in early 2014.

Follow Hugo Boss Egypt (@hugobossretaileregypt) on Instagram

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