Based out of the budding and historical capital Cairo, the Maison Pyramide Factory was founded in 2016 with the aim of consulting and establishing fashion brands and companies in the Egyptian market. The Factory was created out of a clear need for a fashion market and the establishment of a fashion industry in Egypt. It now serves as a platform of know-how and expansion for budding designers to venture into regional and the international markets.  

Through nurturing of rising talents, as well as established ones, we hope to create a strong bridge connecting Egypt with the MENA region and the world, allowing the brands to expand strategically. Furthermore we aim at introducing international brands to the local scene to create an exchange of fashion styles and experiences to enrich the local market. Together with our network of contacts, our experience, internationality, background and perseverance we offer innovation and high aesthetics in everything that we create. 

We take chances, make statements and believe in the power of collaboration. 


PR & Marketing

Product Placement
Media Planning
Talent Management
Branding and Design

Digital Marketing

Social Media Management
Content Creation

Fashion and Art Direction

Fashion Event Planning & Production
Fashion Shoot
Fashion Film


Brand Consulting
Retailer Consulting Strategy analysis
Secret Shopping
Visual Merchandising


Dubai-based brand KAGE has been a go-to fashion label for effortless, stylish pieces since its debut collection in 2009. The founder and creative director Bassma Bou Ghazeleh’s playful & chic way of life is translated directly into the designs, combining laid back aesthetic, vibrant colors and easy-to-wear garments.

Basma is a Central Saint Martins graduate who combined her work experience with brands, like Ralph Lauren, Marc Jacobs, Paul & Joe and Celine, with her passion before founding the label KAGE. Through her brand, she has consistently created collections that appeal to a broad range of clients, including millennials and more seasoned fashion fans.

Labelled as the UAE’s “Brand To Watch” by Vogue Arabia, KAGE has become a growing press favourite with features in The Times, Buro 24/7, Cosmopolitan, Conde Nast Traveller, Grazia and more. The versatile collections have quickly drawn the attention of celebrities Sama and Haya Abu Khadra, Emma Louise Connolly, Frankie Herbert and fashion influencers Dana Hourani and Karen Wazen.

For more about KAGE contact
Follow Kage on Instagram

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